Disappearing International Borders and How It Affects your Business
Thanks to technology and the emergence of the Digital World, even a simple concept like the “workplace” has evaporated. We work across borders, and in any time zone; working just as efficiently from the beach as we would from our offices. Now, our laptops are our office, effortlessly letting us have virtual meetings with colleagues and clients around the world. No longer limited by using the talent available in their area, businesses are harnessing new talent and cultural diversity thanks in large part to embracing online technology.
Of course, new opportunities come with some drawbacks. Taking our laptops and phones everywhere means work follows us around. Being in teams across time zones means our working hours get stretched and skewed. To friends it may look like we’re never working and to close family it might seem like we never stop.
However, the benefits are increasingly outweighing the negatives. A Digital World that ignores borders affords an unprecedented opportunity for brands to access and excel in markets that were previously inaccessible.
Building Bridges and Creating Opportunities
Early on in my career, I saw the value of online marketing. My first project was building Turkey’s first real estate website. I went on to found and build the website for Altinci Cadde in 2011, a leading home decor site for design-savvy consumers in Turkey. My mission is to help consumers and businesses take hold of everything that it has to offer instead of run away from it. Technology is a tool that can vastly improve our lives. As someone who’s lived and worked internationally, the Digital World fundamentally changed my life for the better and that’s something I want to impart on old and new businesses alike.
Not long ago, international collaboration and flexibility on the scale we see today would have been a fairy tale. Thanks to new technology, I’ve shown companies that they have opportunities to extend their brand to places they never could have dreamed of. Since I started 17 years ago, I’ve expanded to three offices: Istanbul, Miami, and New York. Our client base is even more diverse, ranging from European brands and Turkish businesses.
However, for many businesses, reaching an international market means simply translating the text on their website, sending it to a few people, and expecting it to resonate. I’m here to tell you, that isn’t enough. You need to think bigger and think of how to translate every aspect of your brand, from the look of the website, to how you use social media, to the text and images.
Bringing People Together with an International Brand
To achieve unprecedented brand flexibility we’ve developed a method called the 10 Steps Road Map. By following this path with our clients, we’re able to meticulously rebuild their brand from the ground up. When clients approach us, we run them through our 10 step process to understand their brand, do market research, and find how to most effectively translate not just their words, but their entire brand identity.
As someone who has lived and worked internationally, this sharing of goods and services across borders is my passion. Building an approachable, international brand identity is so much more than making more money. With the right branding consultation, you can build bridges between cultures and bring your passion and great ideas to a whole new group of people.
Want to transform your company’s brand to transcend national borders? We’re ready when you are.